Acoustic Remedy Cases on the hit ABC Show Nashville! March 29 2016, 0 Comments
The second half of season four of the TV show Nashville kicked off a few weeks ago and, although I’m not much of a TV guy myself, I was glued to my couch watching every second of it in great detail. Of course the story telling was great and the music was, as always, off the charts, but I wasn’t looking to be entertained by the plot. Instead I was checking out the scenes behind the acting, inspecting the sets, and waiting with baited breath to find the one thing I was really looking for….the Acoustic Remedy Cases ClimaStand.
Right around Christmas last year I received a random call from a phone number in Nashville that went to voicemail. I was in meetings all morning so I didn’t see the call come through, but getting a call from Nashville is a pretty common experience for us. I figured it was a customer calling to order a case or Ellie Warmoth from Artisan Guitars calling with an order for their store. But the message I heard on the other end nearly knocked me off my seat. “Hi Ryan, my name is Kim from the TV show Nashville, I’m not sure if you’ve seen the show, but we found your cases online and would like to use them on a set this upcoming season.” I nearly drove my car off the road when I heard it and immediately called her back.
I did my best to play it cool on the phone trying to pretend like I knew the drill and had been around the block once before but I’m sure she could sense the excitement in my voice. Kim was quite gracious and only asked for one case, but I was worried the case might not be the right color so instead I sent them three. A beautiful African mahogany floor ClimaStand, an African mahogany flamed maple combo floor ClimaStand, and the always coveted and impressive looking Zebrawood floor ClimaStand.
Its kind of funny, after I sent the cases I realized that I’d just shipped $4,350 worth of merchandise to someone I’d never met that told me they worked for the TV show Nashville and wanted to use our product in the show. It dawned on me that anyone with a Nashville phone number could call up a company like mine and get them to ship of whatever amount of product they asked for with the promise of appearing on the show. Adam, my business partner thought we’d been scammed for sure, but I am naïve and trusting so I did my best to chill him out.
In the end our patience and trust paid off. All three ClimaStands appeared in Season 4, Episode 12 entitled “How Does It Feel to Be Free.” In this episode the producers introduce a new character named Riff Bell, a Garth Brooks type that left the music scene at the top of his game in his prime and is poised to make his return to the big time by helping out his old buddy Luke, who’s tour has fallen on hard times and is in need of a new attraction to put people in the seats. We don’t know yet how the tour will end up, but all three of our cases stood dutifully in the corners of Riffs decked out studio while the two fictional giants of country music worked out a deal. It was a thrill to see and we could't be more proud.
If you ever wonder how to get your products on a TV show…apparently they have their people call your people. A sincere thanks to the producers, set designers, and staff at the TV show Nashville. You presented a great opportunity and we really appreciate it.
An Evening with The Band Perry August 16 2014, 0 Comments
Ryan and his wife Lynn with The Band Perry
About a year ago I reached out to Larry Klenc of McPherson Guitars. McPherson is right down the road from us in Sparta, WI and I'd spoken with Larry, their general manager, on a few occasions. He'd been a good source of advice and insight into the industry for us and always seemed genuinely interested in our success. On this occasion he suggested we might find some success connecting with some key folks within the Music Industry in Nashville and gave us the contact information for Kenny Barnwell, the long time guitar tech for The Band Perry, an act that is literally exploding in popularity all over the world.
It turns out Kenny is much more then a guitar tech, first and foremost he is one of the most genuinely nice guys I've met in a long time, but on top that he is a very well connected guy throughout the industry, a promoter of great products, and a social media wiz. Kenny immediately dissolved many of my preconceived notions of what a well connected music industry person would be like. The fist time I spoke with Kenny I could tell he was a real nice guy, he listened to my pitch and seemed very interested in not only our product, but our success. We quickly put a case in Kenny's hands and he'd been an advocate for us ever since. He's helped us strengthen our connection with McPherson and has opened a connection through him to The Band Perry. Last weekend The Band Perry headlined Country on the River in Prairie du Chien, WI and Kenny invited us down to meet the band and show us around back stage....what a treat!
Here are a couple photos from the night....
Lynn showing off the passes before we head back stage.
Ryan and Kenny back stage
Lynn and Ryan get photobombed by the guitarist for Kix Brook (Brooks and Dunn).
Kimberly Perry's amazing McPherson Guitar!